Emily Dawes
Depending on the kind of shopper you are, the words "Amazon sale" could cause excitement or sheer terror. We love a great deal as much as the next person, but, like Black Friday or Amazon's Prime Day, sales have grown over the years to include literally tens of thousands of discounts. Whilst it's a great opportunity to save, especially on those big-ticket items you already had on your list, there's no doubt that scrolling through all the deals to find the best ones can be extremely time-consuming.
Fret not. We know you lead busy lives and that you trust our expert judgement—after all, it is our job to sift through the sales all year round, so we can spot a genuinely good deal when we see one—and that's exactly why we're here to help today.
To make things easier, we've wrapped up all the products we think are truly worth spending that hard-earned cash on. Naturally, there's an array of expensive-looking clothing deals as well as plenty of everyday items that our editors are snapping up now, from air fyers and AirPods to jewellery and workout gear. We know that sales can be stressful and often lead to regretful buys, so our main aim is to make it as easy as possible for you to make the smartest, most informed decisions this Amazon Prime Day.
What Is Amazon Prime Day?
Amazon Prime Day is a sale event exclusively for Amazon Prime members and include some of the best deals you'll see on Amazon across the year with offers on top brands and products. Products range from the best of beauty to new-in fashion, with plenty of other savings on tech and homeware too. There are beauty tools we've been wanting to try, health and wellness items for a summer reboot, home appliances for chic spaces, and more great bits and pieces in between.
When Is Amazon Prime Day 2025?
Amazon Prime Day is a bi-annual event that runs in July and October each year, with the next event starting on the 7th of October and ending at midnight on the 8th of October.
How to Access Amazon Prime Day:
Amazon Prime Day sales are available to all Amazon Prime members. You can sign up for an Amazon Prime membership here. It's free for 30 days so you can access all the benefits of the Amazon Prime Day discounts without shelling out a penny (just remember to cancel before the 30 days is up if you don't want to pay the monthly fee going forward).
When Does Amazon Prime Day 2025 End?
The October Amazon Prime Day will run over two days, ending at midnight on the 8th of October.
Shop The Best 2025 Prime Day Deals:
- CurrentBody Skin LED Light Therapy Mask: Series 2 now £360 (originally £400)
- JW Pei Hana Medium Tote Bag now £104 (originally £130)
- Levi's 501 Crop Jeans now £55 (originally £65)
- Philips Lumea IPL Hair Removal Device now £330 (originally £490)
- Ninja Foodi Dual Zone AirFryer now £120 (originally £219)
- GHD Gold Hair Straightener Styler now £125 (originally £190)
- Dyson Airwrap i.d. Multi-Styler and Dryer now £380 (originally £480)
So, keep scrolling for our elite roundup of the best Amazon sale deals across fashion, beauty, home and beyond, that our editors are taking advantage of this year. You're welcome.
Head directly to Amazon's best deals.
Explore the Amazon Deals on Our Editors’ Wish Lists:
Rebecca Rhys-Evans, Acting Deputy Editor
"I'm always impressed with the scope of products included in the Prime Day sale. I'm renovating a room in my house at the moment and am snapping up some smart tech buys as well as homeware essentials. Alongside, Amazon has a selection of well-known fashion brands, including Levi's, known for excellent denim, and I'll be making the most of the savings to bolster my capsule wardrobe."
A sleek trench coat features in all great capsule wardrobes, so I know I'll rely on this season after season.
Levi's is known for excellent denim, and I can already see this pair working hard in my wardrobe.
I've been trying to read more recently, but lugging around books has proven impractical. Instead, I'm opting for this lightweight Kindle so I can have all my favourite reads to hand.
Marina Avraam, Senior Shopping Editor
"With a pretty full wish list that I've been adding to over the past few weeks, I've been counting down to Amazon Prime Day. I'm planning on upgrading a few tech bits that I rely on, as well as adding a few chic accessories to my wardrobe—notably some jewellery that comes highly recommended by my fellow editors. Plus, my favourite tried-and-tested leggings are on sale."
Yes, the beloved Dyson Airwrap I.D Is now in the Amazon Prime Day sale!
I've tried and tested this pair, and now they're a go-to for off duty looks and workouts.
So many of my fellow editors have snapped up these sleek earrings in various Prime events. I often switch between gold and silver jewellery so this two pack pair is perfect!
Eleanor Vousden, Beauty Editor
"When Prime Day rolls around, I take it as my opportunity to stock up on pharmacy skincare favourites that I'll never be without in my bathroom cabinet. Plus, there are a few devices that I've added to my wish list which I'm hoping to get a substantial discount on. It's also the time to strike if you're after your favourite shampoo and conditioner—I've seen great deals on haircare bundles on Prime Day."
GHD's iconic hair straighteners have been a beauty-lover's favourite for years. From straightening to curling, I know I'll rely on these straighteners time after time.
Whether you have generally dry skin or are looking to rehydrate in the cooler months, Medik8's deeply nourishing cream will rise to the occasion.
I'm ready to up my skincare game and CurrentBody's mask comes highly rated by our own editors.
Florrie Alexander, Shopping Editor
"After years of relying on Amazon to restock my beauty cabinet, snap up Wholesale Replica Bag gadgets and buy last-minute presents, I've become somewhat of an expert in finding great buys. Along the way, I've found so many chic fashion buys, and this Prime Day I'll be looking for some great buys on new season heroes as well as some forever pieces to join my wardrobe."
This elegant bag comes in the most luxurious burgundy shade. The long strap can be easily adjusted for crossbody or shoulder wear.
Okay, this isn't in the sale but the price is so reasonable for this fitted waist cardigan that it's still top of my wish list.
This pretty tennis bracelet feels like a really special find. I have a few friends birthdays coming up and this is perfect for that extra special touch. Plus, I'm adding one for myself.
Poppy Nash, Managing Editor
"I've moved house this year, so I'm using Prime Day as an excuse to purchase pieces that have long been on my wish list for my new home. I've got my eye on a new coffee machine (good coffee is a must in my household) and an air fryer to streamline my cooking process. I've also spied a beauty favourite that comes highly recommended by my fellow editors."
Chic and practical, this elegant addition to my kitchen is ready to take on the challenge of early mornings.
Take it from me, an air fryer will change your kitchen game.
I tapped theBest Knockoff Luxury Clothing UK team on a beauty buy that they swear by, and so many recommended the Inkey List Body Stick.
Grace Lindsay, Junior Beauty Editor
"I always rely on Prime Day to stock up on a selection of tech and beauty essentials, and this year I'm looking for a real standout LED face mask. Alongside, it's the perfect time to restock my beauty shelves with everyday essentials, and find deals on makeup heroes too..."
Smooth, curl, add volume and more all with one easy tool.
With 14 different brushes for all application techniques, this is a beauty bag essential.
An expert-loved facial device.
Natalie Munro, News Writer
"My Amazon wish list has been prepped and ready for Prime Day for a while. I've already favourited a few fashion buys, and I'm also in the market for a new sturdy steamer. I'm the type of girl to leave the house with creased clothes, simply because I'm very lazy, but my fellow editors have told me that a steamer will change the game and make me look instantly put together."
Steamery is a brand that many fashion people turn to for their staple steamer, and the Amazon reviews confirm how easy it is to pack for holidays, too.
It's rare to see Apple products on sale, so if you're considering getting an iPad this year, it might be worth making use of this deal.
I bought this exact bag for my sister last year, so I can confirm that it's practical, great quality and incredibly versatile.
Humaa Hussain, Junior Branded Content Editor
"This year I’ve been focusing on my health and keeping active, so for Prime Day I’m planning to snap up some fitness deals. I have my eye on a treadmill to ensure I get my steps in and a pair of wireless earbuds so I can listen to my online workouts even when my housemate is hoovering. I’m also in the market for a new pair of trainers but have been holding off to scoop up a great deal, which I’ve now found."
If you're looking for wireless earbuds that offer excellent sound quality and noise cancellation.
A stylish pair of trainers that can bring a relaxed edge to tailoring, dresses and more.
Personally, I'm more inclined to get my runs done from the comfort of my own home. The display shows the stats of my workout, and syncs with my running app.
Georgia Seago, Copy Editor
"I have psoriasis, and after lots of research, I’m about to make some changes to my diet and lifestyle in a bid to heal my skin. I’ll be taking advantage of Prime Day to stock up on all the supplements, superfood powders and bodycare products I need to set me on the right track."
Our entire team rave about this CeraVe cleanser.
Simply pop a scoop in a glass of water and let these greens work their magic.
I've been saving up for an at-home hair removal device to get that smooth feeling in comfort, and this Philips highly rated device is now 23% off!
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